@pwramsey IMHO fundamentally its about ethics. The metric should be the % of revenue which goes towards the project. And I bet smaller companies actually contribute more. I also personally think more small companies contributing to a common goal is worth way more than any single company.
Yet, this is often the total opposite of what actually succeeds. As such I think the best thing any support of O/S cab do is garner support for grass roots O/S entities.